Inspired by FUBU, we wanted to create a brand that was made for golfers, by golfers. Our logo is not a crown, it is a Jester hat. To us, the Jester hat represents what a crown never could. The Jester hat represents us. The golfers who practice before and after they play. The golfers who work at courses for the golf, not the money. The golfers who prefer public over private. New golfers, old golfers, good golfers and bad golfers. We’re all RealGolfers. And we love the game.